New Things To Come

Here is what's to come at Elizabeth Showers.

 

A couple of years ago, I found myself searching for something deeper in my work.  My jewelry was still popular and selling well, my personal life was abundantly blessed, and something was missing.  For the first time in 19 years, I decided to take a step back in my career.  I then had our "End of an Era" sale in the Fall of 2015, which was successful and fun, as I personally directly connected with more customers than ever before!

Since then, as I reflect on my career, I see that staying in the world of jewelry is where I want to be.  I have a passion for creativity, love the art of making jewelry, love rocks and gems, and have 22 years of jewelry experience.

 

I am midway through yoga teacher training, and while my original reason for it was to improve my practice, the culture of this particular training has inspired me way more than I expected.  It has re-emphasized my desire to create a culture of giving back in my business.  Not only does this mean financial giving, but also giving through service.

Alongside this training, I have recommitted to daily meditation and inquiry, giving me more inner space for creativity.

My first tagline was "adorn yourself".  A few years later, I uncovered my purpose of "empowering all women to feel beautiful," shortened to "feel beautiful."

As I relaunch my business, "beauty within" is the new evolution for Elizabeth Showers.  My intent is for this message to remind you of your beauty within yourself, that is already present in the here and now, not found in some future plan, nor in a beauty product, not through your significant other, not through any thing, activity or person outside of yourself.

 

The beauty of my jewelry is to serve as a reminder or symbol to help you remember what you have always known:

your beauty is within.

In supporting this message, we will involve more philanthropic projects with our brand.  In the coming months, you will see I am back with so many amazing new things on the horizon.

Thank you all for being a part of my journey.  I look forward to writing this next chapter with you!

Going Rogue

I went rogue. And I'm so glad I did.

Last September, I decided to take a plunge I'd been fantasizing about for years.  After some sleepless nights, many heartfelt conversations with my partner, Tommy, and close friends and family, and a Netflix binge (I highly recommend these 2 comedy series:  Silicon Valley and Grace and Frankie),
I dissolved ties with most of my retailers and focused on selling direct to customers via my website. I held my breath and jumped in, readying myself for any outcome.  It was a relief - to say the least - when I sold 75% of my inventory.

After a lot of worry and uncertainty, the decision to focus on direct-to-consumer sales was the right move after all! I can't tell you what a good start that made for 2016. I've felt such a renewal of energy, optimism, and excitement about the future.

It could not have come at a better time.  After 20 years of designing jewelry and running a business, I needed a career shift - especially since I'm already living a new personal life with a soon-to-be-husband and stepchildren (Harley and Ethan). 

So many changes!

Oh, and did I mention that Tommy and I are working on having a baby?

We have an unconventional timeline for the things we want to do, but it works for us. For example, we finally scheduled an engagement party for late September, and we've been engaged for a full year already!  We'll figure out a wedding date soon. (Note: my "soon" is different than my mom's "soon.") 

It's been such a period of joy and transformation that it has taken awhile for me to recognize what lies underneath all this hectic excitement:  fear of the unknown.  Particularly where my career is concerned.

Some days I feel like I'm waiting for a burning bush to tell me what's next. But the reality is that I have so many burning bushes right in front of me:

• I have built a brand over 20 years with an important, life-affirming message:  reminding women of how beautiful and precious they already are.
• I have amazing customers who enrich my life. I truly love, adore, and appreciate all of them. ;)
• I have a vast and beautiful portfolio of jewelry designs from the past 20 years....and fun, exciting ideas for revamping them.

•   I have so many really cool loose gemstones, with an opportunity to design one-of-a-kinds with each of them.

• My mom - Jan Showers - and I designed a jewelry collection two years ago, which exists in renderings only right now. She is so well-regarded in her interior design world, and it could be quite an adventure launching a collection together.
• Some smart and talented ex-employees do contract work for me, and they are available to help move the business to its next stage.

So while I haven't found the singular "burning bush" I was seeking, I am rich in ideas, but it may take some time to know where all this exploration is leading. I know I am not alone in this - many of us struggle with decisions every day. I would love to hear how you make decisions when options are plentiful. How do you know which one is right?

Even though I lack a crystal ball, here is what I am sure of:

       I am 100% certain that I am soon going to offer a small handful of my bestselling styles of jewelry online (and keep in stock), and offer them at a new retail price that is below the previous store prices. (there are already some available on the site now)

I am 100% certain that I am going to roll out a special order business of my 100 bestselling styles from over the past 12 years.  I already have special orders from many of you for jewelry styles that I haven't carried in awhile. (We actually just uploaded a handful of bestsellers for special order that are now available on the site. Check it out!)  

I am 100% certain that very soon I will launch my Itsy-Bitsy Hope Star collection that includes several precious NEW Hope Star styles that I think people will love.

The most exciting part comes now, seeing which burning bush has the biggest fire, and what will happen next. I hope you'll stick around to see!

You and me together, we could do anything, Baby! (We're engaged)

Meet me at The Modern

Tommy invited me weeks in advance to a photography exhibit at The Modern in Fort Worth for 4pm on a Friday afternoon.  When I tried to reschedule with him to meet with one of my best friends visiting from Canada, he said you can't change our plans (Tommy is typically more flexible in changing plans.  I knew something was up). 

My favorite view of The Modern Museum.

The Ruse

While I did suspect he was going to ask me to marry him on this night, I had absolutely no idea of how and when he would do it. A museum guide approached us to say she was getting her certification to be a docent, and needed more practice in the process, offering a free tour. I said, "of course!" --not even thinking of any connection to Tommy's proposal. (it was all a ruse!)

Surprise!

The museum docent-in-training gave us a short tour, of which I asked a lot of questions (and Tommy later told me he was anxious for me to quit asking questions). Then she led us around the corner outside the museum to "show us Richard Serra's tall sculpture, Vortex." I turned the corner to see an adorable blown-up photo of the two of us, and I still didn't realize what was happening!
 

AH! At this point I realized what was up....very quickly Tommy was on one knee and asking, "Elizabeth Showers, I love you very much. Will you marry me?"



"YES!" I said!



At this point, I still had no idea that there was a photographer capturing all of this.





I love Tommy. He is such a good man and the perfect partner for me. We are perfect partners for each other.







Tommy found this ring on Etsy to use as a placeholder ring until the Love Monkey Ring that we designed together was complete.  I love this ring--it's an infinite row of ampersands, to symbolize all the things we will do and create together... and and and and and and....



 The rain was exceptionally beautiful on that day.









He had champagne glasses made to commemorate this wonderful day.

Engraved on the bottom of each glass is one of our favorite songs from the Dave Matthews Band:

"You and me together, we could do anything, Baby!"

I look forward to soon sharing with you my engagement ring that Tommy and I designed together.

Remember how beautiful you are,

Elizabeth

Catch Me While You Can

I've got big news for all my customers and friends. I'm preparing for a new incarnation by stepping back from business as usual as of January 2016. I am hitting the reset button on my designs and inventory, slowing down to create the space to reinvent.

I am not yet sure the meaning of "reinvent" for myself... this could be in the world of jewelry or not. I took an aptitude test recently that said I would make a great engineer, surgeon, architect, and alas, a designer!

I am happy and gratified with the work I have done as a jewelry designer and entrepreneur over the past 20 years. Since I have been in this field, the landscape has become more crowded and in some ways less diverse. At the risk of sounding too self-congratulatory, I'm proud to say that most of the jewelry styles I've designed (and have in my inventory) still strike me as beautiful, versatile, and amazing.

However, I am ready to move to a new phase in my career. We are dramatically discounting almost everything in my inventory. 

Now and throughout this fall season, we are rolling out and putting ON SALE 400-500 unique jewelry styles many of which we only have one or two left, which means if you really want something, buy it now.  These jewels will be at our lowest prices ever. 

Celebrate with me by shopping this once in a lifetime sale event, and let me remind you of how beautiful and precious you already are!

It’s an End of an Era at Elizabeth Showers.

Catch me while you can!

Sweet Memories of My Jewelry Career in Dallas

Dallas has been home for my entire adult life. I went to college in Dallas, at SMU. And not too long after, I started my business here at the age of twenty-four. It began in my humble $450/month, all-bills-paid apartment in Preston Hollow. Those apartments don’t even exist anymore, but I can still remember moving my sofa out to make room for my first employee. We worked together in the living room for a year before I finally leased my first office space in the Bishop Arts District in Oak Cliff.

 

That was 1999, at the dawn of the Bishop Arts' revitalization. That same year, Neiman Marcus picked up my collection. I thought life couldn't get any better.



My first office is now a restaurant, Café Veracruz



Earrings from the collection I was selling at that time,
 now we call it our Vintage Collection

In 2002, I leased a warehouse-style space on Monitor Street, north of the Design District, and hired my first sales person. Then I hired another. And another.

That office is now a gallery (pictured below). And they still have the security bars that I had installed!

 

We were in that space for five years before relocating in 2007 to our current showroom overlooking Turtle Creek. That’s when I launched my first 18k yellow gold collection, followed a few years later by my first semi-precious silver collection.

Turtle Creek in Dallas

Our showroom overlooking Turtle Creek

I live in Fort Worth now.  I bought my first house in Dallas in 2007, and had great fun making it my own style and giving dinner parties there.  I sold my house in Dallas and moved west in October of 2013, see my blog post here.  

An article in PaperCity on my home in Dallas

These past couple of years, I've kept my business and showroom on Turtle Creek, and I’ve been commuting, sometimes spending the night in Dallas to make the transition a little easier.

Now, after a lot of thought, I've decided to relocate my business at last. We are moving in two weeks!

“We can’t become what we need to be by remaining where we are.”

- Oprah

I can hardly believe it. I’m sad to be leaving Dallas, but I’m excited about finally jumping in with both feet, and truly living and working in Fort Worth.

Many of you know that I grew up in the small town of Hillsboro. After that upbringing, in many ways Fort Worth seems like a perfect fit. It has a calm, small town feel—as much, anyway, as any city with nearly 800,000 people could. The city is absolutely filled with incredible things to see and do. I’ve fallen in love with its energy and spirit. And I get the best of all worlds—the small town feel and the big city adventure. I’m excited, and, you know, life is good.

Elizabeth Showers' earrings from past to present

Looking back at every phase of my life and business, I can also trace the trajectory of my evolving style, tastes, and skills. A focus on vintage, then stones, learning about metals, gold, silver. Learning about myself and what I could do, where my own creativity could take me. Every new place and experience has informed and deepened my work in a way that now seems like a critical part of my artistic development.

I know this new phase and locale will have the same effect. Every time I take a leap, I’m rewarded. I hope you’ll continue to follow me as I make this one.

Stay tuned for details on another major leap in my life! (hint: Molly from A Piece of Toast leaked it here!)

“Every day is a journey, and the journey
itself is home.”

- Matsuo Basho

Feel Beautiful,

Elizabeth